Food Trucks for Your Pup!
That’s why Nestlé Purina PetCare debuted a traveling food truck for dogs in July 2012 to promote its Chef Michael’s brand. “People who want to share the food truck experience with their dog can now do it in a healthy way,” says Niky Roberts, a spokeswoman for Chef Michael’s. The truck, which visits numerous cities throughout the country, passes out free samples of Chef Michael’s products.
Yet, Chef’s Michael’s isn’t the only truck on the block, so to speak. In Orlando, Fla., for instance, you’ll find the Sit ‘n Stay Pet Café, a food truck that operates year-round on varying days. Two sisters — Lauren Hicks, a veterinary technician, and Kathy Trimble — are the brains behind this two-year-old operation, which attends regular monthly events but doesn’t have a set route.
It does have crowd pleasers, though. The sisters have created more than 30 different treats, which they rotate on the menu. Their most popular items? Doggie cupcakes, Italian Mutt-Balls, and jerky treats. “We try to mimic human goodies as much as possible,” says Hicks, adding that she once had to stop an owner who almost popped a Quesadilla Cookie in her mouth.
Meanwhile, in Austin, Texas, Lara Enzor is dishing out doggie treats and ice cream through the Bow-Wow Chow food truck. She opened her truck in July 2012, and the response when she pulls into dog parks, groups for dog owners, or special canine events has been overwhelming. “It gives people a way to enjoy special time with their pets,” she says.
Fortunately for dogs, the trend isn’t going away soon. Enzor, for instance, has purchased two more trucks and is offering licensing opportunities to grow her food truck brand. As she says, “Whether you’re a person or dog, eating from a food truck is just plain fun.”
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